When you’re managing a website, you can get too focused on
rankings. It’s easy to get caught up in the web of search
rankings and forget everything else. But remember, high search
rankings don’t mean anything unless users actually click on your
link. The organic click-through rate (CTR) is often used as a
metric in PPC and email marketing campaigns. It is crucial because
it can help you answer an important question. Out of all those
people who saw your email or link, how many were interested enough
to click on it? It answers the same question, even for SEO …
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