Cali Lifestyle Paper Craft

Paper craft artwork is probably my favorite style. I believe
the reason is simply because I would never be able to create
something nice with this technique, at least not as nice, or I’d
say amazing as the work that my fellow Brazilian Arthur Régis put
together titled Cali Lifestyle. What really fascinates me is the
depth that the composition gets by the order of the layers which
seem to come alive at first glance.

For this creative project the idea is a paper-craft piece using
colored paper, foam paper and glue. The choice of material and the
way it was used refers to the several layers this state has and all
of it’s amazing colors, that are very important in the project
because it also express the diversity and the weather of
California. The vivid and warm colors correlate with the sun and
the heat of the West Coast and contrasts with the cold colors of
the ocean and sky, creating a divisional line that divides the
viewer’s focus in two contrasting areas.

The “Lifestyle” typography was a reference to the
license plate of the state, but in this 33×21 inches project, the
focus is the word “California”, an exclusive lettering that mix
the artistic part with the conceptual part of it (Lettering +
California Lifestyle) and becomes a singular design that express my
vision of what could be the California lifestyle and
culture.

Singular design that express my vision of what could be the
California lifestyle and culture.

For more information check out http://www.arthurregis.com/

Paper Craft