The joint venture between
Samsung China and Supreme Italia has now been officially
Samsung China has stated unequivocally in a post on
Weibo that it has decided to end its partnership with Supreme
Italia, the fake version of the eponymous NYC streetwear brand that
is popular among hypebeasts.
First spotted on
Engadget, the translated Samsung’s statement announced
“Samsung Electronics has now decided to terminate this
collaboration,” without giving further details.
The collaboration was truly unconventional from the very beginning,
as Samsung had received criticism for introducing two Supreme CEOs
that turned out to be representatives from legal knock-off brand
This indeed caused some furious backlash from fans who appealed to
Samsung to reconsider its bizarre partnership. This was partially
due to the fact that Supreme NYC is unable to sell and market in
China itself, but the knockoff has the required licenses.
The end of partnership isn’t all too much of a surprise since the
initial response to the collection has landed itself in a lot of